PRIVACY POLICY

Last Updated: May 03, 2026

This Privacy Policy describes how Viachaslau Ploshkin (Slava Ploshkin), operating under the brand name The Slava House ("The Slava House," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit https://theslavahouse.com, submit a form, contact us, interact with our advertisements, or otherwise use our real estate services.

The Slava House is a real estate website and brand operated by Viachaslau Ploshkin (Slava Ploshkin), California DRE License No. 02323623, in association with Hayden & Bach Real Estate,
through Joseph L. Goodman, licensed real estate broker.
The website provides real estate information, property search resources, buyer and seller resources, home valuation inquiries, contact forms, and related real estate services.

If you have questions about this Privacy Policy, you may contact us at:

The Slava House
Viachaslau Ploshkin (Slava Ploshkin)
DRE #02323623
Email: hello@theslavahouse.com
Phone: +1 (424) 400-9003
Mailing Address: 388 E. Ocean Blvd, Long Beach, CA, 90802

1. PERSONAL INFORMATION WE COLLECT

We may collect personal information that you voluntarily provide to us when you fill out a form, request information, contact us, call us, text us, email us, or otherwise interact with our website or services.

This may include:

Name
Email address
Phone number
Property address
Message or inquiry details
Buying, selling, leasing, or valuation preferences
Preferred locations, budget, timing, or real estate goals
Any other information you choose to provide

We may also automatically collect certain information when you visit our website, including:

IP address
Browser type
Device type
Operating system
Pages viewed
Time spent on pages
Referring URLs
Approximate location based on IP address
Ad clicks and conversion events
Cookie and tracking information

We do not intentionally collect sensitive personal information such as Social Security numbers, passport numbers, government identification numbers, financial account information, medical information, biometric information, racial or ethnic origin, religious beliefs, political opinions, or similar sensitive data through our general website contact forms.

2. INFORMATION FROM THIRD PARTIES

We may receive information about you from third-party sources, including:

Google Ads and advertising platforms
Social media platforms such as Instagram, Facebook, TikTok, and similar platforms
Public property records
Marketing partners
Referral sources
Real estate service providers
CRM, email, communication, or website service providers

This information may help us respond to inquiries, understand your real estate needs, improve our services, measure advertising performance, and provide more relevant communications.

3. HOW WE USE YOUR INFORMATION

We may use your personal information to:

Respond to your inquiries
Provide real estate services
Contact you about buying, selling, leasing, home valuation, or related real estate matters
Schedule consultations or follow-ups
Send administrative messages
Send marketing or promotional communications, where permitted by law
Measure advertising performance
Track website conversions
Improve our website, advertising, and services
Maintain business records
Prevent fraud, misuse, or unauthorized activity
Comply with legal, regulatory, professional, or brokerage obligations
Protect our rights, property, privacy, safety, or the rights of others

4. PHONE, EMAIL, AND SMS COMMUNICATIONS

By submitting a form, calling us, texting us, or otherwise providing your contact information, you agree that The Slava House may contact you by phone, email, or text message regarding your real estate inquiry.

Message and data rates may apply. Message frequency may vary.

You may opt out of marketing or promotional communications at any time by contacting us directly at hello@theslavahouse.com or by telling us that you no longer wish to receive further messages. If you ask us not to contact you for marketing purposes, we will honor your request. We may still contact you for non-marketing reasons, such as responding to an active inquiry, servicing a transaction, fulfilling legal obligations, or maintaining business records.

No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes. Information may be shared with service providers or partners when necessary to support our services, respond to your request, or complete a real estate-related transaction.

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixels, tags, web beacons, and similar tracking technologies to operate our website, improve user experience, measure advertising performance, and understand how users interact with our website.

These technologies may be used by us or by third-party service providers, including:

Google Ads
Google Tag Manager
Google Ads conversion tracking
Meta/Facebook and Instagram advertising tools, if used
TikTok advertising tools, if used
Tilda
Termly
Other analytics, hosting, advertising, or website service providers

These tools may collect information such as your IP address, device information, browser information, page views, clicks, form interactions, and advertising interactions.

You can usually control cookies through your browser settings. If you disable cookies, some features of the website may not work properly.

For more information, please see our Cookie Policy at:

https://theslavahouse.com/cookie-policy

6. ADVERTISING AND RETARGETING

We may use advertising platforms such as Google Ads, Meta/Facebook, Instagram, TikTok, and similar platforms to show ads, measure campaign performance, track conversions, and understand which advertisements lead to website visits, calls, or form submissions.

These platforms may use cookies, pixels, tags, click identifiers, device identifiers, and similar technologies. This may be considered "sharing" under certain state privacy laws when used for cross-context behavioral advertising.

We do not sell personal information for money. However, certain advertising and tracking activities may be considered "sharing" under applicable privacy laws.

7. HOW WE SHARE PERSONAL INFORMATION

We may disclose personal information to the following categories of third parties when necessary to operate our website, provide services, respond to inquiries, or comply with legal obligations:

Website hosting and form providers, including Tilda
Advertising and measurement providers, including Google Ads and Google Tag Manager
Social media and advertising platforms, including Meta/Facebook, Instagram, and TikTok, if used
Communication providers, including Gmail, Google Workspace, Telegram, phone, SMS, or email services
Privacy and compliance tools, including Termly
Real estate partners and service providers
Brokerage, broker, or supervising real estate professionals
Transaction coordinators
Escrow, title, lender, inspection, insurance, legal, accounting, or other transaction-related professionals when needed
Professional advisors, including attorneys, accountants, auditors, or insurers
Government authorities, regulators, courts, or law enforcement when required by law

We may also disclose personal information in connection with a merger, business transfer, restructuring, financing, sale of assets, or similar business transaction.

8. REAL ESTATE PARTNERS AND SERVICE PROVIDERS

Because real estate services often require coordination with other professionals, we may disclose personal information to real estate partners and service providers when necessary to respond to your inquiry, provide requested services, evaluate a property, prepare a transaction, coordinate a showing, assist with financing, handle escrow or title matters, or otherwise support a real estate-related request.

This may include your agent, broker, brokerage, co-agent, transaction coordinator, lender, escrow officer, title company, inspector, appraiser, attorney, accountant, or other professionals involved in the requested service.

9. DATA RETENTION

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, providing requested real estate services, maintaining business records, complying with legal obligations, resolving disputes, and enforcing agreements.

For general website inquiries and lead information, we typically retain personal information for up to 3 years unless a longer period is required by law, required by brokerage or professional obligations, or necessary for an ongoing business relationship or transaction.

For analytics, advertising, and website interaction data, we may retain information for up to 26 months unless a longer period is required or permitted by law or needed for security, fraud prevention, business records, or compliance purposes.

10. SECURITY

We use reasonable technical, administrative, and organizational safeguards designed to protect personal information. These may include secure platforms, password-protected accounts, limited access, HTTPS website security, and trusted service providers.

However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

11. CHILDREN'S PRIVACY

Our website and services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take reasonable steps to delete it.

12. YOUR PRIVACY RIGHTS

Depending on where you live, you may have rights regarding your personal information, including the right to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of personal information
Request a copy of your personal information
Opt out of certain targeted advertising or sharing activities
Withdraw consent where processing is based on consent
Appeal certain privacy-related decisions
Not be discriminated against for exercising privacy rights

To exercise your rights, contact us at:

hello@theslavahouse.com

or visit:

https://theslavahouse.com/contact

We may need to verify your identity before processing your request.

13. CALIFORNIA PRIVACY NOTICE

If you are a California resident, California law may provide you with additional rights regarding your personal information.

Categories of Personal Information Collected

In the past 12 months, we may have collected the following categories of personal information:

Identifiers, such as name, email address, phone number, IP address, and online identifiers
Customer records information, such as contact information, property address, or inquiry details
Commercial information, such as real estate interests, property preferences, home valuation requests, buying or selling intent, or service inquiries
Internet or electronic network activity, such as website visits, page views, ad clicks, and interactions with our website
Geolocation data, such as approximate location based on IP address or advertising data
Inferences, only to the extent created from your inquiry, preferences, or website interactions for service or marketing purposes

We do not intentionally collect biometric information, student records, medical information, or sensitive personal information through general website contact forms.

Sources of Personal Information

We may collect personal information from:

You directly
Our website and forms
Advertising platforms
Cookies and tracking technologies
Social media platforms
Public property records
Referral sources
Service providers
Real estate partners

Purposes for Collection and Use

We collect and use personal information to:

Provide real estate services
Respond to inquiries
Communicate with you
Measure and improve advertising
Operate and improve our website
Maintain records
Comply with legal and professional obligations
Protect our rights and prevent fraud

Disclosure of Personal Information

In the past 12 months, we may have disclosed the following categories of personal information for a business purpose:

Identifiers
Customer records information
Commercial information
Internet or electronic network activity
Approximate geolocation data

We may disclose this information to service providers, advertising platforms, website providers, communication providers, brokerage partners, real estate professionals, and transaction-related service providers.

Sale or Sharing of Personal Information

We do not sell personal information for money.

We may share certain personal information with advertising platforms for targeted advertising or measurement purposes. Under California law, this may be considered "sharing." You may opt out of certain sharing by contacting us at hello@theslavahouse.com or through any available privacy controls on our website.

Sensitive Personal Information

We do not intentionally collect or use sensitive personal information for purposes that would require a right to limit under California law.

California "Shine the Light" Law

California residents may request information about certain disclosures of personal information to third parties for direct marketing purposes. To make such a request, contact us at hello@theslavahouse.com.

14. DO-NOT-TRACK AND GLOBAL PRIVACY CONTROL

Some browsers offer "Do Not Track" signals. There is currently no uniform industry standard for responding to these signals, and we do not currently respond to Do Not Track browser signals.

If we implement technology that recognizes Global Privacy Control or similar signals in the future, we will update this Privacy Policy accordingly.

15. THIRD-PARTY LINKS

Our website may contain links to third-party websites, social media platforms, listing platforms, service providers, or other online services. We are not responsible for the privacy practices, content, or security of third-party websites or services. Please review their privacy policies before providing personal information.

16. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. Your continued use of the website after updates means you acknowledge the revised Privacy Policy.

17. CONTACT US

If you have questions or concerns about this Privacy Policy or our privacy practices, contact us at:

The Slava House
Viachaslau Ploshkin (Slava Ploshkin)
DRE #02323623
Email: hello@theslavahouse.com
Phone: +1 (424) 400-9003
Mailing Address: 388 E. Ocean Blvd, Long Beach, CA, 90802