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Slava Ploshkin is a Los Angeles and Long Beach real estate agent, founder of The Slava House brand, with a combined social media audience of 10 million followers. He works with broker Joe Goodman (more than 25 years of California real estate experience). Slava Ploshkin, REALTOR® with Hayden & Bach. Joe Goodman is the broker. Russian available.

Slava Ploshkin, REALTOR®, Long Beach & Los Angeles. You don’t just
need an agent. You need one
who tells you the truth.

Slava Ploshkin Realtor®DRE #02323623Long Beach & the Southern California coast

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I’d rather lose the deal
than sell you the wrong home.

For ten years I made videos and built an audience online, and it taught me one thing: people can always tell when you’re being real. They don’t trust a smooth talker. They trust someone who tells them the truth, even when it’s not what they want to hear. I sell homes the same way. I won’t chase you, and I won’t play games. I’ll only call when I actually have something worth telling you.

Younger than most of his clients.
Sharper than any of them expect.

He grew up in Belarus, in a district of identical apartment blocks where every building looked like the next one. Then he came to California, where no two homes look alike. That is why he sells houses and nothing else, and why he picked Long Beach, where every street has its own character.
At fifteen he moved to Moscow on his own and started making videos. Over time that turned into real work with brands you’d know, and an audience bigger than most agents reach in a lifetime. That’s where he learned what makes people believe you, and that you can’t fake it for long.
He arrived in the US at twenty without a word of English, and taught himself to speak it fluently. Then he studied California real estate in that new language and passed the state exam on his first try. He also designed and built this website himself, every page of it.
Slava Ploshkin among the homes he knows
The Tandem

“No agency matched them. A street in Long Beach did.”

When Slava first moved to Long Beach, he was sitting at a café reading a book about real estate. Joe Goodman walked by, stopped, and started a conversation that never really ended. Joe is the experienced one, with years of closed deals behind him. Slava is the young, driven one who never sits still. Between the two of them, not much gets missed.

Even Joe agrees: “The Slava House” just sounds better
than “The Joe House.”

About Joe
25+
years of experience
150+
deals closed

Don’t take my word for it. Take theirs.

“

I was nervous at first because Slava is young, and buying a house in LA isn’t something I wanted to take lightly. But I gave him a chance, and I’m glad I did. It was way more comfortable than I expected, and Joe Goodman helped too. These guys know what they’re doing.

A
AleksandrHome buyer · Google
“

I was pleasantly surprised how professional and knowledgeable he was for his age. His knowledge of the housing market helped me feel confident making an informed decision. He really took the time to learn my situation. Past agents never did.

MP
Megan P.Home valuation · Google
“

I liked that Slava didn’t pretend every home was perfect. Sometimes he’d point out something uncomfortable we hadn’t noticed. At first it was surprising, but then I realized that’s exactly what I want from an agent.

MD
Mityai Da.Home search · Google

Let’s find the house that’s actually right for you.

No pitch. No pressure. No fifty “just checking in” texts. Just one honest conversation about what you actually want, and a straight answer on whether now is even the right time. If it isn’t, I’ll tell you that too.

Call now · (424) 400-9003