Cookie Policy

1. Introduction

This Cookie Policy explains how Ploshkin Viachaslau (“Company,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit https://theslavahouse.com and related paths on the same website, including our property search experience at https://theslavahouse.com/explore (“Website”).

It explains what these technologies are, why we use them, and your rights to control our use of them.

In some cases, we may use cookies to collect personal information, or information that becomes personal information if combined with other information.

2. What Are Cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website.

Cookies are widely used by website owners to make websites function properly, improve efficiency, and provide reporting and analytics information.

Cookies set by the website owner are called first-party cookies.

Cookies set by third parties are called third-party cookies.

Third-party cookies enable features such as advertising, analytics, interactive content, and embedded services.

3. Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons.

Some cookies are required for technical reasons in order for our Website to operate and are referred to as essential or strictly necessary cookies.

Other cookies help us understand how visitors use our Website, improve performance, support advertising, and enhance user experience.

4. How Can I Control Cookies?

You have the right to accept or reject non-essential cookies where required by law.

Our Cookie Preference Center and cookie banner appear on our main website pages. When you save your preferences there, that choice applies across our Website as a whole, including when you browse or submit forms on /explore, unless a separate browser permission is required (for example, device location for map features).

Please note that disabling certain cookies or similar technologies may affect the functionality of some parts of the Website, including Explore search, maps, or form attribution.

You may also control cookies through your browser settings.

5. Essential and Functionality Cookies

These cookies help the Website operate, remember basic settings, and support features you use. Some are strictly necessary; others improve performance but are not always required for basic browsing.

Examples include:

mapbox.eventData:*
Provider: Mapbox / The Slava House
Purpose: Supports map tiles, map interactions, and Explore map performance

6. Analytics and Customization Cookies

These cookies and similar technologies help us understand how visitors use the Website, measure performance, and improve the user experience. We use Google Analytics and other website analytics tools (including internal analytics resources we use to review traffic, page views, clicks, and general site behavior).

Cookies commonly used for analytics include:

_ga
Provider: Google Analytics
Purpose: Distinguishes users for website analytics
Expiration: 2 years

_gid
Provider: Google Analytics
Purpose: Distinguishes users for website analytics
Expiration: 24 hours

_gat
Provider: Google Analytics
Purpose: Throttles analytics request rate
Expiration: 1 minute

We may also use additional first-party or third-party analytics cookies or identifiers whose names and durations may change as we update our tools. They are used for similar analytics and performance purposes described above.

7. Advertising Cookies

We currently use Google Ads to measure advertising effectiveness and understand which ads may lead to visits, Explore usage, calls, or form submissions.

Cookies commonly used for advertising include:

_gcl_au
Provider: Google Ads
Purpose: Measures advertising effectiveness and conversions
Expiration: 90 days

IDE
Provider: Google / DoubleClick
Purpose: Used by Google advertising services for ad delivery and measurement
Expiration: 13 months

8. Local Storage and Session Storage

In addition to cookies, our Website (including Explore) may store small amounts of data in your browser's local storage or session storage. This works similarly to cookies for some features.

Examples of what we may store locally include:

• Advertising attribution (for example Google Click ID and UTM parameters) so we can connect a form submission with the ad or page that brought you to the site
• Anonymous user and session identifiers used for analytics and inquiry handling
• Short-lived Explore browse context (for example which listing you were viewing) so the search experience works across page loads

You can usually clear local storage and session storage through your browser settings. Doing so may reset Explore state or advertising attribution.

9. Other Tracking Technologies

We may also use technologies such as web beacons, tracking pixels, and clear GIFs to analyze website traffic, improve performance, and measure campaign effectiveness.

These technologies may rely on cookies to function properly.

10. Targeted Advertising

Google and its partners may use cookies and similar technologies to deliver and measure advertisements based on browsing activity and interactions with our Website, including Explore.

11. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect operational, legal, or regulatory changes.

Please review this page regularly to stay informed.

12. Contact Us

If you have questions about this Cookie Policy, contact us at: