Asking price
The Village asks 14% less than Laguna Beach as a whole.
Downtown Laguna and the cottage blocks around it, where the art colony started

The Village is downtown Laguna Beach and the cottage streets around it, from Heisler Park and Myrtle Street south to Thalia Street, between Main Beach and the first hills, plus the arts district up Laguna Canyon Road. Laguna grew as an art colony: the Laguna Beach Art Association formed in 1918, and the Pageant of the Masters was first staged in 1933. The city's historic register map shows 83 parcels in this area, nearly all built before 1940. In late September 2026, houses here were asking about $2.5 million to $5 million, and condos about $1 million to $1.3 million.
Sources: U.S. Census Bureau, ACS 5-year 2019–2023; neighborhood facts compiled by The Slava House.
What locals mean by the Village, and how this guide draws it.
When people in Laguna Beach say the Village, they mean downtown and the older blocks around it, the part of town you can cover on foot from Main Beach. For this guide I map it as the city's Downtown Specific Plan area, which runs from the art museum end of Heisler Park along Coast Highway past Main Beach and up Laguna Canyon Road to the Sawdust Art Festival grounds, plus the residential blocks around it: north to Myrtle Street and High Drive, and south between the beach and Wendt Terrace down to Thalia Street.
Inside that line are Main Beach, Heisler Park and its coves, Forest and Ocean Avenues with their galleries and shops, the Laguna Art Museum, City Hall, the Festival of Arts grounds, and Laguna Beach High School on Park Avenue. North of Myrtle is North Laguna; south of Thalia the neighborhoods run on toward Bluebird Canyon and Woods Cove.
Laguna Beach as a whole had 23,032 residents in the 2020 census. The Village is where most of its visitors end up, and the city's own planning treats the downtown core differently from the residential streets around it.

The Village asks 14% less than Laguna Beach as a whole.
A square foot in The Village costs 7% more than across Laguna Beach.
Listings in The Village have been on the market 13 days longer than across Laguna Beach.
41% of the homes for sale in The Village are single-family houses.
Homes for sale in The Village are 26% smaller than across Laguna Beach.
Each card sets the median in The Village against all of Laguna Beach. Asking prices for homes on the market right now inside each mapped area, not sale prices. Updated October 3, 2026, 7:00 PM PT
17 active listings in the mapped area
I’m a Long Beach Realtor and I work Laguna Beach too. Tell me what you’re after in Laguna Beach Village and I’ll help you get there.
Slava Ploshkin · DRE #02323623English and Russian
The restaurants, cafes, shops, parks, and landmarks that give Laguna Beach Village its everyday character, most within a short walk.
12 places
Pick one and I’ll show you where it is.
Beach5 min walk
The beach at the foot of downtown, with a grass park along Coast Highway, a block from Forest Avenue.
Landmark5 min walk
The lifeguard tower on Main Beach, where Broadway meets Coast Highway.
Park10 min walk
The cliff-top park along Cliff Drive, with lawns, a walkway, lawn bowling, and stairs down to the coves.
The coves below are part of a state marine reserve, so look at the tide pools and leave everything where it is.
Beach · Nearby15 min walk
One of the small coves below Heisler Park, reached by stairs from Cliff Drive.
Landmark10 min walk
The museum of California art on Cliff Drive, grown from the 1918 Laguna Beach Art Association and its 1929 gallery on the same bluff.
Landmark5 min walk
The summer art show and the outdoor amphitheater where the Pageant of the Masters stages famous paintings with live models, every summer since 1933 except for wartime and 2020.
Landmark5 min walk
The town's theater on Laguna Canyon Road, next door to the Festival of Arts grounds.
Landmark10 min walk
The artists' festival grounds farther up Laguna Canyon Road, started in the 1960s as the counterculture alternative to the Festival of Arts.
Coffee5 min walk
A cafe and market on Ocean Avenue downtown.
Restaurant10 min walk
The restaurant on the bluff at 361 Cliff Drive, next to the art museum, overlooking the water.
Nightlife5 min walk
The bar on Ocean Avenue near Main Beach.
Landmark5 min walk
The statue of Eiler Larsen, the Danish-born wanderer who waved at passing cars from the 1940s into the 1970s and was named the city's official greeter in 1964.
Painters came first; the city came later, partly to protect them.
Plein-air painters, William Wendt, Frank Cuprien, and Edgar Payne among them, settled here in the early 1900s. In 1918 a small group of them founded the Laguna Beach Art Association. Payne converted an old town pavilion into their first gallery, and in 1929, with fundraising led largely by the painter Anna Hills, members opened a fireproof gallery on the bluff designed by the Los Angeles architect Myron Hunt. That building grew into today's Laguna Art Museum on Cliff Drive.
The town stayed small and hard to reach until Pacific Coast Highway opened in 1926. Worried about the building boom that could follow, residents pushed to incorporate, and Laguna Beach became a city on June 29, 1927.
The summer shows came next. The first Festival of Arts was held in 1932, and in 1933 the artist Lolita Perine staged the first living pictures, with residents in costume posed behind an oversized frame. A local developer, Roy Ropp, took it over, renamed it the Pageant of the Masters, and produced a far more polished show in 1935. It has run every summer since, apart from World War II and 2020.
Downtown's best-known resident may be Eiler Larsen, a Danish-born wanderer who stood on a street corner greeting every passing car from the 1940s into the early 1970s. The mayor named him Laguna's official greeter in 1964, and his statue stands on Coast Highway.

What the housing looks like, and what's for sale.
The residential blocks are mostly small houses on small lots, many of them from the 1920s through the 1940s. The city's historic register map shows 83 parcels inside our Village line, about a quarter of the 314 on the map citywide. Of the 80 with a recorded build year, 76 were built before 1940, and the oldest dates to 1897. The styles on the list read like a tour of early Laguna: board-and-batten and beach cottages, Craftsman bungalows, and Normandy, Provincial, Mediterranean, Pueblo, and Tudor revivals.
Newer houses and rebuilds sit right next to them. Two of the eight houses listed in late September 2026 were new builds, dated 2026 and 2027, on the same kind of lots as the old cottages.
Not much is for sale at once. When I pulled listings for our mapped area in late September 2026, there were eight houses asking about $2.5 million to $5 million, with build years from 1921 to 2027 and lots of about 2,800 to 5,750 square feet. There were two condos, at about $1 million and $1.3 million, and a triplex and a mixed-use building at about $6.1 million and $6.8 million. Some buildings show up twice on the MLS, listed two ways, so treat these counts as approximate.

Two systems every Village buyer runs into, usually during a remodel.
Laguna's historic register is voluntary. An owner applies, the city's Heritage Committee reviews it, and once a house is placed on the register a preservation agreement is recorded with the county and binds every future owner. The old citywide inventory from the early 1980s no longer creates a presumption that a house is historic. Register houses can apply for a Mills Act contract, which lowers property taxes in exchange for upkeep, but the city isn't accepting new Mills Act applications this year while it reviews the program. Of the 83 register parcels in our Village map, 32 show a Mills Act contract on the city's map.
Design review is where most remodels slow down. The city starts with a zoning plan check that takes about 30 days. The code requires you to reach out to neighbors before a hearing, and the city mails notice to owners within 300 feet and tenants within 100 feet and posts it at the site. Once an application is complete, a hearing is usually set about 45 days later, in front of the Community Development Director, the Design Review Board, or the Planning Commission. The Board and the Commission each meet twice a month.
The code allows up to three substantive hearings, though the City Council has told decision-makers to rule within two. After approval there's a 14-day appeal window, the staking has to stay up, and neighbors within 300 feet can appeal to the Council. Where a coastal permit is involved, some decisions can go on to the Coastal Commission. Approvals last two years.

Living where the visitors come, and getting around when they do.
Main Beach sits a block from Forest Avenue. North of it, Heisler Park runs along the bluff on Cliff Drive with lawns, a walkway, lawn bowling, and stairs down to coves like Picnic Beach. The whole coast here is protected; the Laguna Beach State Marine Reserve, set up in 2012, made most of the city's shoreline a no-take zone, so tide pools are for looking.
The Village is where Laguna's art life happens: galleries downtown, the Laguna Art Museum on Cliff Drive, the Laguna Playhouse and the Festival of Arts on Laguna Canyon Road, and the Sawdust Art Festival farther up the canyon. In July and August the Pageant of the Masters alone draws more than a quarter million people a season, and Laguna as a whole draws an estimated six million visitors a year.
Parking is paid and enforced from 8 a.m. to 9 p.m., and the city runs separate summer and off-season parking; the 2026-27 off-season runs from September 8 to June 21. The free trolley is the easy way around. Off-season, the Coastal Route runs along Coast Highway from North Laguna through downtown to South Laguna and the Ritz-Carlton in Dana Point every 20 to 30 minutes, and on weekends you can park at Lot 16 on Laguna Canyon Road for $5 and ride the free Canyon Route downtown. The city also runs Laguna Local, a free on-demand shuttle between neighborhoods and downtown.

Three different risks, depending on which block you're on.
Fire is the big one. The city's fire department says 87 percent of Laguna's land and about 65 percent of its buildable property sit in a Very High Fire Hazard Severity Zone. The Village isn't uniform: on CAL FIRE's 2025 local-area map, points I checked on High Drive, around the high school, on Wendt Terrace, and up Laguna Canyon Road were Very High, Forest Avenue was High on most shop blocks and Very High at the top, Cliff Drive ran from Very High to non-wildland by Heisler Park, Glenneyre near Park Avenue was Moderate, and the Thalia end was mapped as non-wildland. The October 1993 fire destroyed or damaged 441 homes in Laguna. Get insurance quotes on the exact address early.
Flooding comes down the canyon. On FEMA's map, points I checked on Forest Avenue, Ocean Avenue, and Broadway near the beach fell in the AE floodway that follows the Laguna Canyon channel to the ocean, while the residential blocks I checked on Cliff Drive, Glenneyre, and near Thalia were zone X. The December 2010 storms caused about $12 million in damage in Laguna Beach. If you're buying downtown, ask about flood history and insurance before anything else.
Main Beach and the park beside it are inside California's tsunami hazard area. The downtown streets and cottage blocks I checked, including Forest Avenue, Glenneyre, and Cliff Drive, were outside it.

Why a vacation rental probably won't work here, and the city file I read first.
Short-term rentals aren't allowed in Laguna's residential zones (R-1, R-2, and R-3), though units that already held permits there can keep operating and the right runs with the property. New short-term lodging is allowed only in commercial zones and parts of the Downtown Specific Plan, capped at 300 units citywide plus 165 home-share units, with a limit on how many units any building can convert. Since October 1, 2025, operators also need a city short-term lodging license, a 24-hour local contact who can respond within an hour, and they collect 14 percent in taxes and assessments. The rules the Coastal Commission certified in 2020 still set where rentals can go.
Schools are Laguna Beach Unified. The district's street list assigns most Village streets north of Thalia, including Forest, Cliff Drive, High Drive, Glenneyre, Legion, and Mermaid, to El Morro Elementary, while Thalia Street, Wendt Terrace, and Temple Terrace go to Top of the World Elementary. All of them feed Thurston Middle School and Laguna Beach High School, which sits in the Village on Park Avenue.
On a Village house I pull the city file before anything else: permits, any design review history, whether the house is on the historic register or has a recorded preservation agreement, and any open code issues. Then I check the fire and flood zones and get insurance quotes on the address, and I look at what the neighbors might build and how that could change the view. If you plan to remodel, I get a planner's read before the offer.

29 active rentals in the mapped area
The Village is what locals call downtown Laguna Beach and the older residential streets around it, the part of town within walking distance of Main Beach. In this guide it covers the city's Downtown Specific Plan area, from Heisler Park past Main Beach and up Laguna Canyon Road, plus the blocks from Myrtle Street and High Drive south to Thalia Street.
The facts in this guide (districts, zones, rules) come from the official records below. We re-check them before property tours.